Hi! Welcome to my new business - Purpose 2 Purchase.  P2P is a social media platform and online shopping destination for businesses that GIVE BACK. I spent 15 years producing stories for network TV where I traveled all over the country and met amazing people. In addition to politics and breaking news, my job was to produce human interest stories. I absolutely loved meeting interesting characters and sharing their compelling stories with millions of viewers. 

I left my job in news a few years ago to spend more time with my family. I also owned a personalized gift business. All the while, I have been scouring social media and the Internet looking for good stories. It is in my DNA. 

I decided to combine my love of finding/telling stories and putting it to use in a meaningful way. At Purpose 2 Purchase, you will find everyday heroes making a difference in their communities, celebrities who have started their own brands, and companies that are giving back. This will be a one stop shopping destination for feel good finds. I will provide direct links so you can purchase the products directly (in full disclosure, I make a small commission on some of the links). Other times I will provide links to charities or ways you can donate directly. Either way, I hope you enjoy reading these stories and learning about the incredible things people are doing in the U.S. and all around the world.  We can all use some happy news these days!

As for my PURPOSE: my main job is being a mom to my daughters Emmerson & Kylie. I want them to be the best they can be on and off the field. That is why a portion of the proceeds from this website will be donated to the Women’s Sports Foundation. Started by tennis trailblazer Billie Jean King in 1974, The Women’s Sports Foundation works to advance the lives of women and girls through sports and physical activity. They educate, advocate, provide financial assistance, fund groundbreaking research, and help communities get girls active.

Thank you so much for visiting Purpose 2 Purchase!

Happy reading and happy shopping!

XO Ali Dorfman